13 Best Startup Tools for Marketing

Austin

14 March 2025 — 5 minutes

Telling others you are overworked without telling them you are overworked?

I’m Austin, cofounder of Saner.AI, also the only marketer running the show at my start-up right now. The tasks never end... but at least I have a toolkit to keep me alive and running.

1. Perplexity

Research Anything from post ideas to content.

When you need to research anything from tax laws to "why isn't my website loading," this is your best friend.

It is a lifesaver when it comes to quick research. It provides a clear overview of any topic you’re looking into and lets you double-check facts without much hassle.

For example, I recently searched for copyright with GIFs, and it gave me a solid foundation in just a few seconds

- Pros: Great for fast, diverse information on
- Cons: While it gives a good overview, you’ll still need to dig deeper for complex research.
- Pricing: Free for basic use.

Similar tools to this? read here

2. Saner.AI

Central Place to save all ideas and info you are bombarded with 💣

Who creates content and consumes content more than us? No one! Not to mention all the changes that happen hourly when you work in a startup 🙂 It’s insane to keep track of everything.

With Saner.AI, I can sync data from various sources and find it instantly when I need it. The best part? I don’t have to organize anything (because, hmm, I don’t have time for that).

- Pros: Keeps everything searchable without needing to organize it.
- Cons: Early stage product so can have some bugs
- Pricing: Free with paid plans for more features.

3. Grammarly & Quillbot

Fix Grammar for my emails, customer support, LinkedIn messages, and of course, blog posts

English isn’t my first language, so these tools ensure my communication is spot-on and professional. Plus, they’re free, so why not, right?

- Pros: Free, easy to use, and ensures polished communication.
- Cons: Need to pay for advanced features
- Pricing: Both offer free plans with premium upgrades.

4. ChatGPT

Polish my post! Duh 😤

If you’re not using ChatGPT, you’re missing out. I don’t fully replace my writing with it, but I use it to improve and “beautify” my content.

For instance, I started this post and had it enhanced based on my top-performing posts.

- Pros: Enhances and refines content effortlessly.
- Cons: Still needs your human touch (no, it can't replace your personality)
- Pricing: Free with paid plans for more features.

5. Canva

Marketing Design - Chef kiss 🤌

I’m not great at Photoshop, so Canva is my no-brainer choice. Why spend time learning complex software when you can create solid designs for free? 😂

- Pros: Easy, intuitive, and free.
- Cons: Limited compared to professional design software, but perfect for early needs.
- Pricing: Free with premium templates and elements available.

6. Tella

Product Demo Recordings

I used to struggle a lot, I mean A LOT, with the quick demo videos. But now, the zoom-in and zoom-out effects can be done easily on Tella without having to learn a PhD in CapCut or Premiere.

- Pros: Great for creating engaging screen recordings.
- Cons: No, I think?
- Pricing: Free trial for basic features, with premium options.

7. Swipemagic

Scrape influencers

My hidden gem.

- Pros: Do its work decently
- Cons: A new product so the UI is not that perfect
- Pricing: 99$/month

8. Tally

Survey tool, or even a quiz tool

I use Tally because it’s free and sends notifications to Slack when there’s a new submission. The downside is there’s a limit of about 100 notifications.

Here’s an example productivity quiz I made with Tally

- Pros: Free and integrates well with Slack.
- Cons: Notification limit, which can be restrictive.
- Pricing: Free with paid upgrades.

9. Google Sheets

Complex Timelines, Databases, CRM 🙂

No CRM has monetized me yet lol. Google Sheets still does the job for my CRM and database needs. Maybe it’s because my previous career involved tons of Excel work, so I find it manageable.

Here is my example

- Pros: Familiar, flexible, and free.
- Cons: Not as user-friendly for CRM as dedicated tools.
- Pricing: Free.

10. Lemlist

Cold outreach, automatically follow upa with influencers

I like Lemlist because it’s quick, easy, and has a clean interface. The only con? The price is a bit steep for a tool that integrates both LinkedIn and email outreach.

- Pros: Fast, user-friendly UI.
- Cons: Pricey if you’re just starting out.
- Pricing: Free trial for basic features, with premium options.

11. Brevo

Email to users

They are decent. I say one of the biggest pros for me is the fast customer support

- Pros: Great customer support.
- Cons: Features are solid but nothing groundbreaking.
- Pricing: Free with 300 emails/day

12. WordPress theme

To make a landing page

We chose WordPress because it’s easy to use and doesn’t require a ton of engineering effort—important when every bit of coding time counts in the early days.

But if you want a polished, beautiful page, having an engineer do that can be a better option

- Pros: Simple, quick setup.
- Cons: Limited extra customization.
- Pricing: Free themes are available, with premium themes for advanced options.

13. Saner.AI tasks

Prioritize, follow up on tasks, and make sure nothing slips

Basically, it turns my brain dump and emails into tasks, then sets reminders for me.
Also, every morning, it automatically scans all my info and gives me an optimal schedule for the day